# Banner Ad Creation Advice

**URL:** <https://forum.kirupa.com/t/banner-ad-creation-advice/214085>\
**Category:** design\
**Created:** [January 25, 2007, 1:50pm UTC](https://forum.kirupa.com/t/banner-ad-creation-advice/214085 "2007-01-25T13:50:39Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![graylensman](https://avatars.discourse-cdn.com/v4/letter/g/5f9b8f/32.png) [@graylensman](https://forum.kirupa.com/u/graylensman)\
**Post date:** [January 25, 2007, 1:50pm UTC](https://forum.kirupa.com/t/banner-ad-creation-advice/214085/1 "2007-01-25T13:50:39Z")

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I find myself with the opportunity to (potentially) create banner ads as part of a “cooperative” of creative services. As samples, I produced the following two pieces:

[http://home.earthlink.net/~tacallender/Snow.html](http://home.earthlink.net/%7Etacallender/Snow.html)

[http://home.earthlink.net/~tacallender/celebsInUni.html](http://home.earthlink.net/%7Etacallender/celebsInUni.html)

Feel free to critique the work itself. However, what I’m really looking for is guidance to knock back file size. “Snow” is a 72K swf and “Celebrities in Uniform” comes in at a whopping 284K. As samples, I’m not too worried about it, but going forward, working on projects for paying clients, I’d like to make them leaner.

Any advice? Thanks!