# EBay To Launch Keyword Ad System **URL:** \ **Category:** random\ **Created:** [June 13, 2006, 3:05pm UTC](https://forum.kirupa.com/t/ebay-to-launch-keyword-ad-system/190617 "2006-06-13T15:05:37Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![B3NKobe](https://avatars.discourse-cdn.com/v4/letter/b/ce7236/32.png) [@B3NKobe](https://forum.kirupa.com/u/B3NKobe)\ **Post date:** [June 13, 2006, 3:05pm UTC](https://forum.kirupa.com/t/ebay-to-launch-keyword-ad-system/190617/1 "2006-06-13T15:05:37Z")
> [SIZE=2]\*\*EBay is to launch keyword advertising - where internet users will be directed to specific auctions linked to words on the web page they are visiting. \*\* [/SIZE] [SIZE=2]Under the plan, site owners hosting the adverts for the online auctioneer will get a slice of the product sale price.[/SIZE] [SIZE=2] [/SIZE] [SIZE=2]Called AdContext, EBay’s new system may prove popular with blog site publishers who would be able to use it as an extra generator of revenue, analysts said.[/SIZE] [SIZE=2] [/SIZE] [SIZE=2]The technique of contextual advertising is already used by Google and Yahoo.[/SIZE] [SIZE=2] [/SIZE] [SIZE=2] **Boosting buyers** [/SIZE] [SIZE=2]Google, for example, uses text recognition on its Gmail programme to offer adverts based on the contents of emails. [/SIZE] [SIZE=2]EBay’s chief strategy officer, Michael van Swaaij, unveiled the plan at a conference of software developers in Las Vegas.[/SIZE] [SIZE=2] [/SIZE] [SIZE=2]“We want to increase the number of times buyers come to particular sites,” he said.[/SIZE] [SIZE=2] [/SIZE] [SIZE=2]Examples cited of how the new system would work included a sports website that would carry links to eBay auctions for particular items of sporting equipment or memorabilia.[/SIZE] [SIZE=2] [/SIZE] [SIZE=2]EBay is one of the biggest advertisers on both Google and Yahoo and the plan could reduce its reliance on these sites, analysts said.[/SIZE] \*\*Stolen From: \*\*[BBC News](http://news.bbc.co.uk/2/hi/business/5070892.stm) [SIZE=2] [/SIZE]