# How to evolve when Google site traffic goes down...a lot!

**URL:** <https://forum.kirupa.com/t/how-to-evolve-when-google-site-traffic-goes-down-a-lot/667253>\
**Category:** random\
**Created:** [May 31, 2024, 4:20pm UTC](https://forum.kirupa.com/t/how-to-evolve-when-google-site-traffic-goes-down-a-lot/667253 "2024-05-31T16:20:33Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![kirupa](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/kirupa/32/11616_2.png) [@kirupa](https://forum.kirupa.com/u/kirupa)\
**Post date:** [May 31, 2024, 4:20pm UTC](https://forum.kirupa.com/t/how-to-evolve-when-google-site-traffic-goes-down-a-lot/667253/1 "2024-05-31T16:20:34Z")

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> **[Google Zero is here — now what?](https://www.theverge.com/24167865/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience)**
>
> The old web is dying and the new web struggles to be born.

This is an interesting read and hits close to home. This site’s Google traffic has gone down quite a bit over the past year. Not all of it is entirely due to their algo changes (I can do a much better job on the content relevancy side 😛 ), but those changes certainly don’t help either.

:facepalm: