# Logo critique

**URL:** <https://forum.kirupa.com/t/logo-critique/35112>\
**Category:** design\
**Created:** [November 10, 2003, 6:20pm UTC](https://forum.kirupa.com/t/logo-critique/35112 "2003-11-10T18:20:05Z")\
**Posts on this page:** 20\
**Page:** 1

<div class="post-metadata">

**Author:** ![jay\_em](https://avatars.discourse-cdn.com/v4/letter/j/e79b87/32.png) [@jay\_em](https://forum.kirupa.com/u/jay_em)\
**Post date:** [November 10, 2003, 6:20pm UTC](https://forum.kirupa.com/t/logo-critique/35112/1 "2003-11-10T18:20:05Z")

</div>

This is an assignment for stickers to be placed on the back windshield of a couple of lifeguard pickup trucks. Before I submit,  
what do the Kirupians think?

[LINK](http://www.jmkm.com/lg.html)

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 6:29pm UTC](https://forum.kirupa.com/t/logo-critique/35112/2 "2003-11-10T18:29:31Z")

</div>

woot! I like it!

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 6:45pm UTC](https://forum.kirupa.com/t/logo-critique/35112/3 "2003-11-10T18:45:57Z")

</div>

I think there is too much space above the wave. And the wave does not quite look like a wave. Looks like a curved spike. Although I love the concept it needs a lil TLC. Also make the circle more of an oval to add to the effect also exaggerate the wave a bit…Maybe add a couple of shades of blue to the wave also. Man I have some seriously cool ideas running thru my head for your logo…why cant I do that when i am designing my logos …

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 6:56pm UTC](https://forum.kirupa.com/t/logo-critique/35112/4 "2003-11-10T18:56:53Z")

</div>

yeah i like it, agree with DDD on space…

my eyes were screaming for the text to be inside the circle…

but i like it!

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:01pm UTC](https://forum.kirupa.com/t/logo-critique/35112/5 "2003-11-10T21:01:56Z")

</div>

Ok… I think I got it… 1 vs. 2 ?

[LINK](http://www.jmkm.com/lg.html)

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:03pm UTC](https://forum.kirupa.com/t/logo-critique/35112/6 "2003-11-10T21:03:10Z")

</div>

ok but the logo should be pretty big for ppl to be able to read it now… :-\ 😏

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:12pm UTC](https://forum.kirupa.com/t/logo-critique/35112/7 "2003-11-10T21:12:38Z")

</div>

Grrrrrr… This is true…hmmmm

Unfortunately I gotta use one colour…  
Okay, first off which font?

And do I need to stick it back up top?

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:14pm UTC](https://forum.kirupa.com/t/logo-critique/35112/8 "2003-11-10T21:14:24Z")

</div>

mind if I take a crack at your logo?

what program are you using also? Does it have to be one color?

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:17pm UTC](https://forum.kirupa.com/t/logo-critique/35112/9 "2003-11-10T21:17:37Z")

</div>

lol jay… yur avatar is perfect for this situation! 😛

3d… he said he has to use one color (-:

maybe use the first version but just make the wave abit bigger… I dunno 😏

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:29pm UTC](https://forum.kirupa.com/t/logo-critique/35112/10 "2003-11-10T21:29:57Z")

</div>

Go for it DDD…:thumb:

I am using a very rare program called PhotoShop 7.0 :puzzle:

I am at work, so Freehand is out of reach…

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:34pm UTC](https://forum.kirupa.com/t/logo-critique/35112/11 "2003-11-10T21:34:15Z")

</div>

Syko… Your site is cool !!

DDD… What prog did you use for the liquid metal?

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 9:45pm UTC](https://forum.kirupa.com/t/logo-critique/35112/12 "2003-11-10T21:45:47Z")

</div>

huh?..oh my splash? Swift 3d v3…

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 10:07pm UTC](https://forum.kirupa.com/t/logo-critique/35112/13 "2003-11-10T22:07:03Z")

</div>

No way ! Really?  
Would you mind telling me briefly how you accomplished that in Swift? Also, where are some good tuts for Swift…?  
Great work!

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 10:14pm UTC](https://forum.kirupa.com/t/logo-critique/35112/14 "2003-11-10T22:14:36Z")

</div>

> \*Originally posted by jay-em \*  
> \*\*Syko… Your site is cool !!

DDD… What prog did you use for the liquid metal? \*\*

lol… _currently making a new one_

I also love the quicksilver on 3d’s site! It’s so cool!

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 10:18pm UTC](https://forum.kirupa.com/t/logo-critique/35112/15 "2003-11-10T22:18:18Z")

</div>

hhmmm…let me see if I can find the post where Iexplained how I made that…it is going to be changing soon.

Well i ran out of time (off to a meeting) so I did not finish fully…Here is what I slapped together…I know it aint the best, but maybe it will give you an idea. I can shoot you my ai file if you want.

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 10, 2003, 10:39pm UTC](https://forum.kirupa.com/t/logo-critique/35112/16 "2003-11-10T22:39:10Z")

</div>

Very Cool ! Yes the file would be great. Thanks DDD :hr:

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 13, 2003, 9:19am UTC](https://forum.kirupa.com/t/logo-critique/35112/17 "2003-11-13T09:19:12Z")

</div>

On your logo:

Does the logo without the text, say the message it is intended to say? I looks like a wave is crashing down on a some guy, doesn’t nessesarily say lifeguard to everyone

Is the logo transferable to all mediums , big and small. If there is to much detail in the dood then he will look like a blob if it is photocopied small (so will the text). It must recognizable (somewhat) in all forms.

The above post with DDD’s version has a more interesting format, however says very little about the company (is gene a wave maker?). The logo must say EVERYTHING about the company. It is the visual representation of your identity, therefore it must stand alone without text.

On the art:

The art is good, yet I think you need to expand more on what lifeguard can be represented by. Perhaps a wave is to predictable. For instance. The logo for the lifeguards up here is a red cross with a wave like shape cutting through it. That says both medical security and the fact that it has to do with water. You have water, and a man standing under it. And a lot of people may not be able to figure out what he is holding might designate him as a lifeguard. Especially if it is printed small. The art that you have is good, but you could convey the message a little more effectively. I would pick a different font too. The blue too is a little generic, experiment.

Tip: when I am looking for colour combos I go to [http://www.behr.com](http://www.behr.com), and look at their colour matcher flash thingy. It is for painting houses but it still translates nicely into design.

In summary, think of the message, you are off to a good start!

Cheers

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 13, 2003, 9:33am UTC](https://forum.kirupa.com/t/logo-critique/35112/18 "2003-11-13T09:33:25Z")

</div>

If its for a sticker then it will have some transparant bits won’t it. In which case i think its fine!

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 13, 2003, 1:17pm UTC](https://forum.kirupa.com/t/logo-critique/35112/19 "2003-11-13T13:17:20Z")

</div>

The bottom logo but the top font! then it will be all fine and dandy.

---

<div class="post-metadata">

**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\
**Post date:** [November 13, 2003, 1:49pm UTC](https://forum.kirupa.com/t/logo-critique/35112/20 "2003-11-13T13:49:22Z")

</div>

Thanks for the comments kirupians. All this “logo” will be is a vinyl sticker for the back windshield of 2 pickups. The text MUST be there for “reserved parking reasons”. There will be no problem cutting the stickers. There are two restrictions:  
:: The plotter does not print, it only cuts. Therefore only one color can be used. (Unless I cut an “inlay”)

:: I am forced to choose one color.

Thanks all!!!  
jMkM

[Next page](https://forum.kirupa.com/t/logo-critique/35112.md?page=2)
