# \[Logo\] Shooter's Almanac

**URL:** <https://forum.kirupa.com/t/logo-shooters-almanac/262619>\
**Category:** design\
**Created:** [June 7, 2008, 10:10pm UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619 "2008-06-07T22:10:42Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![shane\_c](https://avatars.discourse-cdn.com/v4/letter/s/3be4f8/32.png) [@shane\_c](https://forum.kirupa.com/u/shane_c)\
**Post date:** [June 7, 2008, 10:10pm UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/1 "2008-06-07T22:10:42Z")

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So, I’m beginning to work on a logo for a website. The site will be a collection of as much information as possible for shooters (competition, hunting, and sport). I can’t get into too much more at the moment, but you get the idea.

What I’m going for:

- **Credibility**. This should be a site that people trust and respect, and the logo should reflect that
- **Information**. It’s basically a big collection of info, so information/knowledge is a strong theme
- **Open**. The goal is that this site will have contributions from a ton of different sources, and be a somewhat “open” resource.

Anyway, this is my first go at it. Let me know if you think it’s worth developing more, or if I should scrap it and start again. If it is worth developing, any pointers/thoughts/feelings/sweet nothings would be greatly appreciated.

My main thought is that the logo itself currently doesn’t have any gun/shooting symbolism. I’m not sure it needs to, though. What do you guys think?

Thanks guys 🍺

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**Author:** ![Anogar](https://avatars.discourse-cdn.com/v4/letter/a/ed655f/32.png) [@Anogar](https://forum.kirupa.com/u/Anogar)\
**Post date:** [June 8, 2008, 12:35am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/2 "2008-06-08T00:35:02Z")

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The fact that it has nothing to do with shooting is a problem as far as I’m concerned.

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**Author:** ![Raydred](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/raydred/32/65_2.png) [@Raydred](https://forum.kirupa.com/u/Raydred)\
**Post date:** [June 8, 2008, 2:20am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/3 "2008-06-08T02:20:51Z")

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a bullet hole on the left side of the book could add some flare to it =)

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**Author:** ![nobody](https://avatars.discourse-cdn.com/v4/letter/n/94ad74/32.png) [@nobody](https://forum.kirupa.com/u/nobody)\
**Post date:** [June 8, 2008, 2:24am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/4 "2008-06-08T02:24:45Z")

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I’m not feeling awesome about the typeface.

Almanac screams “serif” to me.

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**Author:** ![shane\_c](https://avatars.discourse-cdn.com/v4/letter/s/3be4f8/32.png) [@shane\_c](https://forum.kirupa.com/u/shane_c)\
**Post date:** [June 8, 2008, 2:29am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/5 "2008-06-08T02:29:03Z")

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> [@Anogar;2338715](#):
>
> The fact that it has nothing to do with shooting is a problem as far as I’m concerned.

Can you elaborate? I mean I get what you’re saying, but just thinking about it, I don’t think there’s going to be a question what the site is all about. The name pretty much describes it, and there’ll be gun imagery and lingo all over, etc…

For instance, I’ve never seen a logo for a bank that has anything to do with money symbolism or anything. I think it’s more important that it reflects the spirit of what it’s representing, and not necessarily a literal breakdown.

Sorry if I seem like I’m arguing - I’m not trying to - I’m just trying to get a better idea where you’re coming from 🍺

@mattrock23:

Thanks 🍺 Yeah, in the few tries I did have at throwing in some shooting stuff, it did get too complex.

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**Author:** ![shane\_c](https://avatars.discourse-cdn.com/v4/letter/s/3be4f8/32.png) [@shane\_c](https://forum.kirupa.com/u/shane_c)\
**Post date:** [June 8, 2008, 2:30am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/6 "2008-06-08T02:30:14Z")

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[quote=nobody;2338753]I’m not feeling awesome about the typeface.

Almanac screams “serif” to me.[/quote]

I actually thought the same thing… But then my love for DIN took over… I probably forced it.

I’ll try some serif typefaces and throw em up when I get a chance. Thanks.

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**Author:** ![Anogar](https://avatars.discourse-cdn.com/v4/letter/a/ed655f/32.png) [@Anogar](https://forum.kirupa.com/u/Anogar)\
**Post date:** [June 8, 2008, 3:10am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/7 "2008-06-08T03:10:03Z")

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[quote=shane-c;2338755]Can you elaborate? I mean I get what you’re saying, but just thinking about it, I don’t think there’s going to be a question what the site is all about. The name pretty much describes it, and there’ll be gun imagery and lingo all over, etc…

For instance, I’ve never seen a logo for a bank that has anything to do with money symbolism or anything. I think it’s more important that it reflects the spirit of what it’s representing, and not necessarily a literal breakdown.[/quote]

I think my complaint is not that it needs to be something silly like bullet holes or an actual gun, just that it should feel a little more “shooterish”. It’s not that it needs to be totally literal, but right now it seems more [Scholastic and less [URL=“http://www.hk-usa.com/”]H&K](http://www.scholastic.com/kids/home.htm), ya know? More a feeling than a symbol.

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**Author:** ![doctor\_funk](https://avatars.discourse-cdn.com/v4/letter/d/eada6e/32.png) [@doctor\_funk](https://forum.kirupa.com/u/doctor_funk)\
**Post date:** [June 8, 2008, 9:45am UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/8 "2008-06-08T09:45:53Z")

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Actually, I thought for a moment that “Shooters” meant some kind of swing term for party goers. I agree that the logo looks great as a logo for something else. It doesn’t match the subject material. If it’s an almanac for shooters, then absolutely, a bullet hole through a page and potentially replace the “’” apostrophe with a little bullet illustration would do it wonders. Credibility is earned with good content, convey that to your client. Identifying the site in a sea of almanacs and wiki’s is entirely up to your skills in defining a memorable brand. I will forget an open book logo, regardless of how perfect it is. I will not forget a logo with a bullet hole and flying bullet. Sometimes a touch of humour is absolutely necessary to give a site just the right touch.

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**Author:** ![shane\_c](https://avatars.discourse-cdn.com/v4/letter/s/3be4f8/32.png) [@shane\_c](https://forum.kirupa.com/u/shane_c)\
**Post date:** [June 8, 2008, 7:50pm UTC](https://forum.kirupa.com/t/logo-shooters-almanac/262619/9 "2008-06-08T19:50:25Z")

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All good points. I’ll work on it some more. Thanks.
