# Macromedia thinking about naming strategies? **URL:** \ **Category:** random\ **Created:** [May 9, 2003, 7:17pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527 "2003-05-09T19:17:36Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![senocular](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/senocular/32/7217_2.png) [@senocular](https://forum.kirupa.com/u/senocular)\ **Post date:** [May 9, 2003, 7:17pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/1 "2003-05-09T19:17:36Z")
heres a survey I got from MM. Hmmm Flash Essentials? (mostly note the questions at the bottom) ==================== Macromedia Product Survey May 2003 Product Usage 1.1. Which of the following Macromedia products do you currently use? Macromedia Flash 5 Macromedia Flash MX Dreamweaver 4 Dreamweaver MX ColdFusion Director Fireworks FreeHand Other None of the above 1.2. Which of the following other products do you currently use? Adobe Photoshop Adobe Illustrator Adobe GoLive Adobe After Effects Adobe Premiere Apple Final Cut Pro Apple DVD Studio Pro Microsoft FrontPage Other None of the above 1.3. How long have you been using Macromedia Flash? I don’t use Macromedia Flash Less than 6 months Less than 1 year Less than 2 years Less than 3 years Less than 4 years More than 4 years 1.4. On average, how many hours per week have you used Macromedia Flash over the LAST 12 MONTHS? I don’t use Macromedia Flash Less than 1 hour 1-5 hours 6-10 hours 11-20 hours 21 or more hours 1.5. How long have you been using Macromedia Dreamweaver? I don’t use Dreamweaver Less than 6 months Less than 1 year Less than 2 years Less than 3 years Less than 4 years More than 4 years 1.6. On average, how many hours per week have you used Macromedia Dreamweaver over the LAST 12 MONTHS? I don’t use Dreamweaver Less than 1 hour 1-5 hours 6-10 hours 11-20 hours 21 or more hours Naming Expectations 2.1. Do you currently own products with any of the following version names? EXAMPLE: Windows XP Standard, Adobe 6.0 Professional, Quickbooks Basic Select all that apply, and indicate full product names. Essentials Standard Pro Professional Developer Enterprise Other 2.2. What expectations and associations do you have for products with the following version names in terms of EASE OF USE? Select the one word that best describes your expectations Any Comments Simple Intuitive Challenging Rewarding Complex Experts only Essentials in two ways: first it makes you think of bare minumum, the essentials, but then it bears this connotation to being very experience oriented - or atleast specific to a complex appliation. In other words, essential to people who know what they are doing. Standard normal application configuration Pro gimicy naming Professional more options than the standard so more hard to understand Developer Enterprise 2.3. What expectations and associations do you have for products with the following version names in terms of PERFORMANCE? Select the one word that best describes your expectations Any Comments Suboptimal Average Moderate Sophisticated Scalable Industrial strength Essentials again, hard to pinpoint Standard Pro only slightly more than Standard - just out of expectation for the name justification. Professional Developer a little torn here too… depends on the product. Could be a limited version of off the wall. Can’t count on the name (Developer) to determine that. Enterprise 2.4. What expectations and associations do you have for products with the following version names in terms of TARGET USERS? Select the one word that best describes your expectations Any Comments Individuals Small companies Medium companies Large companies All companies Essentials again, hard to justify Standard These names alone (save for enterprise) dont really seem to target business size. Capabilities maybe, but different companies, large or small differ in that area. Pro " Professional " Developer " Enterprise very corporate, for big business professionals 2.5. What expectations and associations do you have for products with the following version names in terms of PRICE/VALUE? Select the one word that best describes your expectations Any Comments Economical Good value Moderate Good investment Expensive Essentials Standard Pro Professional Developer should be close to free (if not free) - I relate Developer to Learning editions as I would expect them not to be used outside of that purpose Enterprise Naming Options 3.1. When considering version alternatives of a software product, which level generally best meets your needs? The baseline version with features and functionality for the majority of users The more feature-rich, higher priced version geared for more sophisticated needs The top-of-the-line, industrial-strength, all-inclusive version Don’t know None of the above 3.2. Which of the following version names BEST DESCRIBES a baseline product for a majority of users? Please select only one. Product X (Without any version name) Advanced Basic Classic Developer Enterprise Essentials Fundamentals Performance Platform Premier Pro Professional Standard Team Other 3.3. Which of the following version names BEST DESCRIBES a more feature-rich, higher priced product for more sophisticated needs? Please select only one. Product X (Without any version name) Advanced Basic Classic Developer Enterprise Essentials Fundamentals Performance Platform Premier Pro Professional Standard Team Other 3.4. Which of the following version names BEST DESCRIBES a top-of-the-line, industrial-strength, all-inclusive product? Please select only one. Product X (Without any version name) Advanced Basic Classic Developer Enterprise Essentials Fundamentals Performance Platform Premier Pro Professional Standard Team Other 3.5. Now think about the names in the context of the Macromedia products you currently use. Which of the following (based on the names alone) would you expect to be most relevant to you? Please select only one. Flash MX (Without any version name) Flash MX Advanced Flash MX Basic Flash MX Classic Flash MX Developer Flash MX Enterprise Flash MX Essentials Flash MX Fundamentals Flash MX Performance Flash MX Platform Flash MX Premier Flash MX Pro Flash MX Professional Flash MX Standard Flash MX Team I don’t use Macromedia Flash Other 3.6. Please describe your answer to the previous question. Why did you select the name that you did? Anything Flash, I want to be a part of. I regard Enterprise as being the highest version of a Flash Product in terms of capabilites and performance. 3.7. Which of the following (based on the names alone) would you expect to be most relevant to you? Please select only one. Dreamweaver MX (Without any version name) Dreamweaver MX Advanced Dreamweaver MX Basic Dreamweaver MX Classic Dreamweaver MX Developer Dreamweaver MX Enterprise Dreamweaver MX Essentials Dreamweaver MX Fundamentals Dreamweaver MX Performance Dreamweaver MX Platform Dreamweaver MX Premier Dreamweaver MX Pro Dreamweaver MX Professional Dreamweaver MX Standard Dreamweaver MX Team I don’t use Dreamweaver Other 3.8. Please describe your answer to the previous question. Why did you select the name that you did? Dreamweaver does fine now. Newer versions would just offer perks. Nothing too intense or robust is needed there. Customer Profile 4.1. Which of the following best describes you company or organization’s primary industry? Advertising/marketing/public relations Aerospace/military Consulting and service providers - IT/Internet Consulting and service providers - NOT IT/Internet E-Commerce or other Internet Education/training Entertainment (Film, music, games, arts) Finance/banking/insurance Government (Federal, state, local) Health care/medical/pharmaceutical Legal/real estate Manufacturing or heavy industry Media (Publishing, broadcast, cable) Retail or wholesale trade Software/hardware manufacturing Telecommunications Travel/transportation/hospitality Utilities/petroleum/gas Other None of the above 4.2. Approximately how many employees are there in your company or organization? 1 2-9 10-50 51-100 101-999 1000+ None of the above 4.3. How many people are part of your current team? 1 2-5 6-20 More than 20 None of the above 4.4. Which of the following roles most accurately describes what you do? Designer (Graphic, HTML, Multimedia) Webmaster (Design, develop & maintain sites) Web Developer ( Design, Scripting) Application Developer (RAD, VB, Delphi) Programmer (CGI, PERL, ASP, JSP, ColdFusion) Programmer (EJB, C, Com, Java) Creative Manager Project Manager IT Manager Architect Producer Owner Business Communicator Teacher Student Hobbyist/Home User Other ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 7:19pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/2 "2003-05-09T19:19:43Z")
i don’t get it… ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 7:21pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/3 "2003-05-09T19:21:54Z")
yeah, me either :-\ ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 7:53pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/4 "2003-05-09T19:53:46Z")
one thing i like about Flash is the way there’s only one distribution of it… it would suck if mx2 came in multiple versions (i.e basic and professional… or something like that) :-\ ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 8:06pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/5 "2003-05-09T20:06:16Z")
if that’s what it’s all about, I would 100% agree! Man, I hope not as well… :-\ ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 8:53pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/6 "2003-05-09T20:53:09Z")
I agree guys - there is nothing like getting one version and then finding out that you should have got the other when you want to learn something new. Not to mention all the tutorial sites - you will have to not only meet the requirement of having an uptodate copy but you have to have the right version of the uptodate software. Could be trouble! ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 9:07pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/7 "2003-05-09T21:07:41Z")
yeah man…not good if they do that ---
**Author:** ![system](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/6/2/621e5c11736f46532526e61be85940af4230f3e5.png) [@system](https://forum.kirupa.com/u/system)\ **Post date:** [May 9, 2003, 10:06pm UTC](https://forum.kirupa.com/t/macromedia-thinking-about-naming-strategies/20527/8 "2003-05-09T22:06:54Z")
so what’s the point of this tread ?!?