# New design approach

**URL:** <https://forum.kirupa.com/t/new-design-approach/305300>\
**Category:** design\
**Created:** [February 23, 2010, 4:27am UTC](https://forum.kirupa.com/t/new-design-approach/305300 "2010-02-23T04:27:12Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Alex\_Grim](https://avatars.discourse-cdn.com/v4/letter/a/8e7dd6/32.png) [@Alex\_Grim](https://forum.kirupa.com/u/Alex_Grim)\
**Post date:** [February 23, 2010, 4:27am UTC](https://forum.kirupa.com/t/new-design-approach/305300/1 "2010-02-23T04:27:12Z")

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Ok, i come up with a new design approach for this new subdomain that i hope is more contemporary. I don’t really like it, but others seem to favor it over the original design. I miss the original design… What do you guys think?

[http://lawfirm.ionisis.com/](http://lawfirm.ionisis.com/)

I am, notoriously, NOT a designer. Period. So i cannot understand what the competition is doing right, that i am doing wrong. I spent a day examining their sites, and i noticed that they had some common traits:

\*) Almost NO text on the page! A paragraph, maybe two, 4 short paragraphs at the most.  
\*) A LOT of images! I hate images, and feel that they clutter up the real content…  
\*) “ORDER NOW!”, All over the page. That seems like you are harassing the visitor, to me…

As you can tell, i’m obviously not much for marketing either. So i am trying a new combination of page elements:  
\*) A SINGLE image (not a whole bunch of them), that attempts to quickly convey what the site is for, and what to do next  
\*) A reasonable amount of text, to explain the same  
\*) Some sample images (probably not the best idea, the way i’m doing it, though…)

So, i’m gathering feedback on this approach, and i’m running it for a couple of weeks to see where it gets me…

I just KNOW that there is a magic combination of on page elements that will catch and keep the user’s interest and confidence. I just wish i could figure out what the heck that combination is! Until then, it’s trial and error.

Thanx!
