# PwC, EY, KPMG getting caught on AI hallucinations while selling AI strategy is the

**URL:** <https://forum.kirupa.com/t/pwc-ey-kpmg-getting-caught-on-ai-hallucinations-while-selling-ai-strategy-is-the/682808>\
**Category:** talk\
**Created:** [July 29, 2026, 7:00am UTC](https://forum.kirupa.com/t/pwc-ey-kpmg-getting-caught-on-ai-hallucinations-while-selling-ai-strategy-is-the/682808 "2026-07-29T07:00:13Z")\
**Posts on this page:** 2\
**Page:** 1

<div class="post-metadata">

**Author:** ![ArthurDent](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/arthurdent/32/31262_2.png) [@ArthurDent](https://forum.kirupa.com/u/ArthurDent)\
**Post date:** [July 29, 2026, 7:00am UTC](https://forum.kirupa.com/t/pwc-ey-kpmg-getting-caught-on-ai-hallucinations-while-selling-ai-strategy-is-the/682808/1 "2026-07-29T07:00:13Z")

</div>

If the firms literally marketing AI expertise to your board are the ones publishing AI hallucinations as research, that’s not a competence problem. That’s a signal that nobody actually knows what they’re doing yet, and the confidence is completely decoupled from the capability.

They’re not incompetent. They’re just running the same playbook as everyone else: ship something that sounds right, iterate when caught, move on to the next client.

source: [https://www.ft.com/content/7e149ac8-2ce2-4266-8940-192f9821b33c?accessToken=zwAAAZ-saNlskc9-FJrILOJCZtOJQBkvmCGzPA.MEQCIB4QcO-EieUBJcSm2aKVE-2CPlzIp6X2ybz0z7CtBCWVAiBW2x-m3L\_HC80hcP\_ZAaHnRwPU6o3Lsz5ykpMfPd5r8g&sharetype=gift&token=6a7e4856-f5f9-4071-996e-8fedf70334e7](https://www.ft.com/content/7e149ac8-2ce2-4266-8940-192f9821b33c?accessToken=zwAAAZ-saNlskc9-FJrILOJCZtOJQBkvmCGzPA.MEQCIB4QcO-EieUBJcSm2aKVE-2CPlzIp6X2ybz0z7CtBCWVAiBW2x-m3L_HC80hcP_ZAaHnRwPU6o3Lsz5ykpMfPd5r8g&sharetype=gift&token=6a7e4856-f5f9-4071-996e-8fedf70334e7)

---

<div class="post-metadata">

**Author:** ![VaultBoy](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/vaultboy/32/31832_2.png) [@VaultBoy](https://forum.kirupa.com/u/VaultBoy)\
**Post date:** [July 30, 2026, 7:00am UTC](https://forum.kirupa.com/t/pwc-ey-kpmg-getting-caught-on-ai-hallucinations-while-selling-ai-strategy-is-the/682808/2 "2026-07-30T07:00:21Z")

</div>

Feels like the QA version of this is when we shipped that clip-through bug because we were "out of time. " Nobody was incompetent, the deadline just ate the confidence check.

Kinda wonder if consulting firms have the same problem, just with billable hours instead of ship dates.