# Thesis subject: interactive advertising?

**URL:** <https://forum.kirupa.com/t/thesis-subject-interactive-advertising/158359>\
**Category:** random\
**Created:** [August 9, 2005, 10:06am UTC](https://forum.kirupa.com/t/thesis-subject-interactive-advertising/158359 "2005-08-09T10:06:12Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![pete\_zahut](https://avatars.discourse-cdn.com/v4/letter/p/91b2a8/32.png) [@pete\_zahut](https://forum.kirupa.com/u/pete_zahut)\
**Post date:** [August 9, 2005, 10:06am UTC](https://forum.kirupa.com/t/thesis-subject-interactive-advertising/158359/1 "2005-08-09T10:06:12Z")

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Hi,

First of all let me introduce myself: I’m (almost) 23 years old and I’m currently studying Communication & Multimedia Design. Next school-year I have to make a **research thesis about a “new media” subject**.

But I’m having difficulties finding such an subject that also interests me and it has to look good on my resume  
( :hugegrin: ).

I’m interested in advertising and marketing communication strategies but I also would like to do something “_designish_”.

So I came up with this title for my thesis: “ **The impact of interactive advertising** ”. _With the new interactive television and so on this could be a good subject, no?_  
But after looking and browsing on the World Wild Web, I couldn’t really find good resources on this topic.

**So do you guys know anything about interactive advertising? Websites? Companies? Books? …?**

**Or do you guys have other ideas for a subject on “new media”?** Because I think it’s really difficult to find a good subject for my thesis…

Thank you very much! Pete Zahut :love: