# When film brand partnerships add real value?

**URL:** <https://forum.kirupa.com/t/when-film-brand-partnerships-add-real-value/680904>\
**Category:** design\
**Created:** [April 27, 2026, 4:00am UTC](https://forum.kirupa.com/t/when-film-brand-partnerships-add-real-value/680904 "2026-04-27T04:00:26Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![WaffleFries](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/wafflefries/32/31185_2.png) [@WaffleFries](https://forum.kirupa.com/u/WaffleFries)\
**Post date:** [April 27, 2026, 4:00am UTC](https://forum.kirupa.com/t/when-film-brand-partnerships-add-real-value/680904/1 "2026-04-27T04:00:26Z")

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this piece is basically saying movie tie-ins have gotten way too random, and that slapping a brand onto a film doesn’t automatically make it a good collab.

> **[Movie brand collabs need to stop](https://www.creativebloq.com/design/branding/from-wicked-laundry-pods-to-the-devil-wears-prada-diet-coke-movie-brand-collabs-need-to-stop)**
>
> Wicked laundry pods were my last straw.

here’s the image from the piece showing just how weird these movie collabs have gotten.

 ![DwuhoJ47SBQ9jgSEavpQqY-1280-80](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/9/a/9a69d72ce830f944858e3e51dcd0edd25afd88e0.jpeg)

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**Author:** ![Quelly](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/quelly/32/31386_2.png) [@Quelly](https://forum.kirupa.com/u/Quelly)\
**Post date:** [April 27, 2026, 4:56am UTC](https://forum.kirupa.com/t/when-film-brand-partnerships-add-real-value/680904/2 "2026-04-27T04:56:15Z")

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Clean