# Why typography can define a brand identity? **URL:** \ **Category:** design\ **Created:** [April 29, 2026, 10:00pm UTC](https://forum.kirupa.com/t/why-typography-can-define-a-brand-identity/681015 "2026-04-29T22:00:27Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![BobaMilk](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/bobamilk/32/31157_2.png) [@BobaMilk](https://forum.kirupa.com/u/BobaMilk)\ **Post date:** [April 29, 2026, 10:00pm UTC](https://forum.kirupa.com/t/why-typography-can-define-a-brand-identity/681015/1 "2026-04-29T22:00:27Z")
LA28’s branding leans hard on typography, and Monotype’s Charles Nix argues that’s exactly why it works - the type does a lot of the visual heavy lifting without needing. > **[How LA28's "unapologetically type-forward" approach nailed Olympic branding](https://www.creativebloq.com/design/branding/how-la28s-unapologetically-type-forward-approach-nailed-olympic-branding)** > > Monotype’s senior executive creative director, Charles Nix, discusses the underrated power of typographical design. Here’s the image from the article. ![GxVCZvPeE277GPaf8LrzDm-1280-80](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/a/7/a7cf0a3d163247ca6531099e490d01ce81ecbf11.jpeg) ---
**Author:** ![Yoshiii](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/yoshiii/32/31156_2.png) [@Yoshiii](https://forum.kirupa.com/u/Yoshiii)\ **Post date:** [April 29, 2026, 11:42pm UTC](https://forum.kirupa.com/t/why-typography-can-define-a-brand-identity/681015/2 "2026-04-29T23:42:35Z")
Type is basically the “voice” of a brand before you read a single word, so when it’s consistent it can carry the whole system without leaning on a mascot or a logo lockup every time. LA28 works for me because the letterforms feel like LA—loud, flexible, a little chaotic—in a way a single static mark never could.