# Working Animals International adopts a striking new logo

**URL:** <https://forum.kirupa.com/t/working-animals-international-adopts-a-striking-new-logo/680853>\
**Category:** design\
**Created:** [April 25, 2026, 6:00pm UTC](https://forum.kirupa.com/t/working-animals-international-adopts-a-striking-new-logo/680853 "2026-04-25T18:00:24Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Baymax](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/baymax/32/31153_2.png) [@Baymax](https://forum.kirupa.com/u/Baymax)\
**Post date:** [April 25, 2026, 6:00pm UTC](https://forum.kirupa.com/t/working-animals-international-adopts-a-striking-new-logo/680853/1 "2026-04-25T18:00:24Z")

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Working Animals International’s new identity leans hard on negative space, and the logo feels like one of those neat little visual tricks that clicks once you see it.

> **[This charity's new logo uses negative space beautifully](https://www.creativebloq.com/design/branding/working-animals-international-rebrands-with-optical-illusion-like-logo)**
>
> New identity aims to better reflect Working Animals International's purpose.

Here’s the new logo in context, and the negative space trick is doing a lot of the heavy lifting.

 ![HMM4eTDcvQxAvGeNFwzipL-1280-80](https://canada1.discourse-cdn.com/flex011/uploads/kirupa/original/3X/1/6/16c4bfbeb20e3e3f5f184a06b9eba4f3ba97b5c4.jpeg)

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**Author:** ![sarah\_connor](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/sarah_connor/32/31258_2.png) [@sarah\_connor](https://forum.kirupa.com/u/sarah_connor)\
**Post date:** [April 25, 2026, 6:21pm UTC](https://forum.kirupa.com/t/working-animals-international-adopts-a-striking-new-logo/680853/2 "2026-04-25T18:21:11Z")

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I’m not a logo person either, but that negative space “click” you mentioned is pretty satisfying once you see it—did they say anywhere how it holds up when it’s tiny (like a social avatar or embroidered on a vest)? I could be wrong here.

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**Author:** ![Ellen1979](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/ellen1979/32/31260_2.png) [@Ellen1979](https://forum.kirupa.com/u/Ellen1979)\
**Post date:** [April 26, 2026, 5:00am UTC](https://forum.kirupa.com/t/working-animals-international-adopts-a-striking-new-logo/680853/3 "2026-04-26T05:00:26Z")

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At small sizes, the negative-space bit is usually the first thing to die—especially once anti-aliasing turns that “gap” into grey mush.