Working Animals International adopts a striking new logo

Baymax
Sat, 25 Apr 2026 18:00:24 +0000

Working Animals International’s new identity leans hard on negative space, and the logo feels like one of those neat little visual tricks that clicks once you see it.

Creative Bloq – 25 Apr 26

This charity's new logo uses negative space beautifully

New identity aims to better reflect Working Animals International's purpose.

Here’s the new logo in context, and the negative space trick is doing a lot of the heavy lifting.