# World's costliest ad **URL:** \ **Category:** Uncategorized\ **Created:** [March 22, 2006, 8:03am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890 "2006-03-22T08:03:05Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![J11](https://avatars.discourse-cdn.com/v4/letter/j/3bc359/32.png) [@J11](https://forum.kirupa.com/u/J11)\ **Post date:** [March 22, 2006, 8:03am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/1 "2006-03-22T08:03:05Z")
Checkout [COLOR=blue][FONT=Verdana][[COLOR=#0000ff]http://www.steelcitysfinest.com/HondaAccordAd.htm[/COLOR]](http://www.steelcitysfinest.com/HondaAccordAd.htm)[/FONT][/COLOR] ---
**Author:** ![eilsoe](https://avatars.discourse-cdn.com/v4/letter/e/9fc348/32.png) [@eilsoe](https://forum.kirupa.com/u/eilsoe)\ **Post date:** [March 22, 2006, 8:14am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/2 "2006-03-22T08:14:36Z")
I like the fact that they say no cgi is involved, and yet we see tires rolling UP HILL from a VERY gentle tap, at a VERY steep angle… :-/ screw that… ---
**Author:** ![Bokke](https://avatars.discourse-cdn.com/v4/letter/b/5f9b8f/32.png) [@Bokke](https://forum.kirupa.com/u/Bokke)\ **Post date:** [March 22, 2006, 8:15am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/3 "2006-03-22T08:15:53Z")
Oh yeah ive seen him before! its awsome! 😃 > and yet we see tires rolling UP HILL from a VERY gentle tap, at a VERY steep angle… :-/ haha, yeah i mentioned that too 😛 ---
**Author:** ![foodpk](https://avatars.discourse-cdn.com/v4/letter/f/0ea827/32.png) [@foodpk](https://forum.kirupa.com/u/foodpk)\ **Post date:** [March 22, 2006, 8:21am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/4 "2006-03-22T08:21:57Z")
Wow, just wow. What a commercial. Gotta hand it to those people. As for the tires, here’s what it says on the site: …The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope ---
**Author:** ![sameerzs](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/sameerzs/32/810_2.png) [@sameerzs](https://forum.kirupa.com/u/sameerzs)\ **Post date:** [March 22, 2006, 8:35am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/5 "2006-03-22T08:35:21Z")
its an awesome ad… found another old ad there this is nice too [http://www.steelcitysfinest.com/Isuzu.htm](http://www.steelcitysfinest.com/Isuzu.htm) ---
**Author:** ![andr\_in](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/andr_in/32/37_2.png) [@andr\_in](https://forum.kirupa.com/u/andr_in)\ **Post date:** [March 22, 2006, 9:38am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/6 "2006-03-22T09:38:33Z")
heh nice, I like the isuzu one even more (I mean the commercial not the car) :P, but maybe that’s cuz I’ve seen the other one on TV too many times ---
**Author:** ![Insomniac](https://avatars.discourse-cdn.com/v4/letter/i/bb73d2/32.png) [@Insomniac](https://forum.kirupa.com/u/Insomniac)\ **Post date:** [March 22, 2006, 10:52am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/7 "2006-03-22T10:52:45Z")
$6m is the most expensive? What about the Chanel advert with Nicole Kidman? She alone got paid $4m… the advert cost $60m I believe. Honda do make awesome ads though - they’re normally quite long and very innovative. ---
**Author:** ![anon1712571](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@anon1712571](https://forum.kirupa.com/u/anon1712571)\ **Post date:** [March 22, 2006, 11:02am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/8 "2006-03-22T11:02:04Z")
the speakers pumping look really fake though as well as the cg spark that lights up when the stereo turns on- maybe there was SOME cg 😃 ---
**Author:** ![hybrid101](https://avatars.discourse-cdn.com/v4/letter/h/7993a0/32.png) [@hybrid101](https://forum.kirupa.com/u/hybrid101)\ **Post date:** [March 22, 2006, 11:22am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/9 "2006-03-22T11:22:47Z")
awesome ad! i can’t believe there was no cg! but, why the hell did they spend $6million when they could have done a cg one for less? ---
**Author:** ![matthewjumps](https://avatars.discourse-cdn.com/v4/letter/m/49beb7/32.png) [@matthewjumps](https://forum.kirupa.com/u/matthewjumps)\ **Post date:** [March 22, 2006, 12:09pm UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/10 "2006-03-22T12:09:42Z")
like darkmotion said i smell a cg rat in there somewhere 😉 ---
**Author:** ![senocular](https://yyz1.discourse-cdn.com/flex011/user_avatar/forum.kirupa.com/senocular/32/7217_2.png) [@senocular](https://forum.kirupa.com/u/senocular)\ **Post date:** [March 22, 2006, 1:32pm UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/11 "2006-03-22T13:32:02Z")
Theres no CGI involved. The tires are weighted and everything else is completely real. You can find more movies like this from the people that originally did this online somewhere Im sure. And I dont believe for a second that its the costliest commercial ever made. ---
**Author:** ![mlk](https://avatars.discourse-cdn.com/v4/letter/m/e56c9b/32.png) [@mlk](https://forum.kirupa.com/u/mlk)\ **Post date:** [March 22, 2006, 4:24pm UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/12 "2006-03-22T16:24:11Z")
> [@senocular](#): > > Theres no CGI involved. The tires are weighted and everything else is completely real. You can find more movies like this from the people that originally did this online somewhere Im sure. > > And I dont believe for a second that its the costliest commercial ever made. the director (antoine jacquet) was actually as cg artist before directing and he’s done nice video clips of french artist (one including an extensive use of typography) can’t believe it cost $6M though ! ---
**Author:** ![matthewjumps](https://avatars.discourse-cdn.com/v4/letter/m/49beb7/32.png) [@matthewjumps](https://forum.kirupa.com/u/matthewjumps)\ **Post date:** [March 23, 2006, 2:44am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/13 "2006-03-23T02:44:36Z")
those speakers look extremely cg…the director is probably rubbing his hands in glee at his little joke - its probably a publicity stunt :lol: ---
**Author:** ![kdd](https://avatars.discourse-cdn.com/v4/letter/k/ecb155/32.png) [@kdd](https://forum.kirupa.com/u/kdd)\ **Post date:** [March 23, 2006, 3:18am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/14 "2006-03-23T03:18:20Z")
[ot]wasn’t the song “another one bites the dust”?[/ot] ---
**Author:** ![SlowRoasted](https://avatars.discourse-cdn.com/v4/letter/s/a698b9/32.png) [@SlowRoasted](https://forum.kirupa.com/u/SlowRoasted)\ **Post date:** [March 23, 2006, 3:19am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/15 "2006-03-23T03:19:53Z")
Um aren’t superbowl commercials like a million a second? I know I’m exagerating, but the point is that that’s probably not nearly the most expensive. 6m is pocket change to big corporations. ---
**Author:** ![upuaut](https://avatars.discourse-cdn.com/v4/letter/u/9fc348/32.png) [@upuaut](https://forum.kirupa.com/u/upuaut)\ **Post date:** [March 23, 2006, 3:33am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/16 "2006-03-23T03:33:44Z")
I too doubt that this is the most expensive ad, but those Superbowl commercials are only expensive because of the cost of the time slot. They say that it was the most expensive to make, which again is probebly false, but doesn’t take into consideration the placement costs of the project, just R&D ---
**Author:** ![Jeff\_Wheeler](https://avatars.discourse-cdn.com/v4/letter/j/59ef9b/32.png) [@Jeff\_Wheeler](https://forum.kirupa.com/u/Jeff_Wheeler)\ **Post date:** [March 23, 2006, 4:38am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/17 "2006-03-23T04:38:44Z")
I doubt it’s the most expensive, but I’m 100% confident there’s no CG. ---
**Author:** ![J11](https://avatars.discourse-cdn.com/v4/letter/j/3bc359/32.png) [@J11](https://forum.kirupa.com/u/J11)\ **Post date:** [March 23, 2006, 5:09am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/18 "2006-03-23T05:09:28Z")
yeah!! I too think may its not the costliest Ad. But since its random I ignored to verify the facts. see this: [http://www.mouthshut.com/review/Honda\_Accord\_‘The\_Power\_of\_Dreams’\_commercial-63460-1.html](http://www.mouthshut.com/review/Honda_Accord_'The_Power_of_Dreams'_commercial-63460-1.html) [http://o3.indiatimes.com/harsh\_reality/archive/2005/10/21/299875.aspx](http://o3.indiatimes.com/harsh_reality/archive/2005/10/21/299875.aspx) [http://www.dotnetjunkies.com/WebLog/deepondotnet/archive/2004/12/14/36839.aspx](http://www.dotnetjunkies.com/WebLog/deepondotnet/archive/2004/12/14/36839.aspx) ---
**Author:** ![Jasninder](https://avatars.discourse-cdn.com/v4/letter/j/7ba0ec/32.png) [@Jasninder](https://forum.kirupa.com/u/Jasninder)\ **Post date:** [March 23, 2006, 6:04am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/19 "2006-03-23T06:04:21Z")
i am amazed somany of you hav’nt seen it before? it was posted here a while ago too…nice ad and its debatable on cg issue really ---
**Author:** ![SlowRoasted](https://avatars.discourse-cdn.com/v4/letter/s/a698b9/32.png) [@SlowRoasted](https://forum.kirupa.com/u/SlowRoasted)\ **Post date:** [March 23, 2006, 6:08am UTC](https://forum.kirupa.com/t/worlds-costliest-ad/182890/20 "2006-03-23T06:08:51Z")
I’ve seen it before. [Next page](https://forum.kirupa.com/t/worlds-costliest-ad/182890.md?page=2)