# Zoom blur effect

**URL:** <https://forum.kirupa.com/t/zoom-blur-effect/122010>\
**Category:** Uncategorized\
**Created:** [September 9, 2004, 2:48pm UTC](https://forum.kirupa.com/t/zoom-blur-effect/122010 "2004-09-09T14:48:30Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![dru\_nasty](https://avatars.discourse-cdn.com/v4/letter/d/90db22/32.png) [@dru\_nasty](https://forum.kirupa.com/u/dru_nasty)\
**Post date:** [September 9, 2004, 2:48pm UTC](https://forum.kirupa.com/t/zoom-blur-effect/122010/1 "2004-09-09T14:48:30Z")

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I’ve been noticing this effect more and more lately. In the site of the week,  
[http://www.presidio.com/presidio/index.html](http://www.presidio.com/presidio/index.html), if you click on company, then click on some of the sub-buttons, there is that zoom out and blur transition.  
How is this being done? Just photochop blurring and some tweening in flash?  
Or is it swift, ae, or sumpthin? :puzzle: