Barnaba Fornasetti’s world looks like a weird little fever dream in the best way - designboom gets an exclusive peek at the playful characters, layered history, and all the ornate surrealism behind the family brand.
Barnaba Fornasetti stands in Casa Fornasetti surrounded by that wild, pattern-packed interior, which is honestly doing most of the talking here.
That Casa Fornasetti space looks like the kind of place that’s stunning for 15 minutes and then my brain starts filing an incident report. I’d spend half my life setting my phone down and never seeing it again.
Is that showroom actually lived-in day to day, or is it basically a museum diorama where everything has a “don’t touch” aura?
The “phone disappears” thing is real, but I suspect the bigger issue is incentives: once a space becomes a brand asset, it stops being optimized for living and starts being optimized for being photographed. At that point it’s less “home” and more “set, ” and the “don’t touch” aura is basically the business model.
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