What kind of fool would forget to register a domain you plug in a videogame. Of course people are going to remember it and check out the site.
Game developer/publisher Ubisoft and, to a lesser extent, Microsoft are both feeling the sting of that lesson these days as the failure to purchase a URL prominently displayed in one of the Xbox’s flagship titles this holiday season has turned the game into an inadvertent advertisement for a Web site featuring hard core ****ography.
“Rainbow Six 3” is the latest in UbiSoft’s popular series. For the holiday season, the game was exclusive to the Xbox platform, but a PlayStation 2 version is due on store shelves soon. As you would expect from a title based on a best-selling Tom Clancy novel, it specializes in detail, accurately reflecting the design and effects of the latest military technology. In focusing so closely on the game elements, though, the company forgot to cover itself in the real world.
About two-thirds of the way through the game, there’s a level set in a garage with posters adorning the wall. The URL at the bottom of each of those posters links to a Web site featuring graphic images, hundreds of links to XXX pictures and the welcome message “Welcome to Interracial****o!”
HERE IS THE REST OF THE STORY
http://money.cnn.com/2004/01/05/commentary/game_over/column_gaming/index.htm?cnn=yes