Cant get loader componant to fade in

programming flash
1

Hey everyone i got a loader in my flash movie that brings my external image in. I want it to fade in but I cant get it to work for some reason it just brings the image in at like a 10% alpha instead of fading in. Im sure im just screwing the code up somehow here it is:

myLoader._alpha=0
myLoader.onEnterFrame = function() {
myLoader.contentPath = “oman3d_logo.jpg”;
myLoader._alpha +=10;

}