Corporate identity: beat

For my Intro to Graphic Design Class (for which I should have gotten a waiver, because I do this for a living. Creating a corporate identity isn’t new and I’m not learning anything - I’m teaching other students :p).

Not giving the students an option on the type of company we would build a logo for or its name, our professor charged the class with creating a record label logo. Hip-Hop, Soul, and Reggae are the musical genres the label covers, and the name has to be Beat.

I worked with a few images, most of them good on their own:

Nowhere in our guidelines does it say the label has to be an American company. So, after thinking about it, I decided I really wanted to do the company from a Japanese perspective. Or at the very least, my take on the Japanese perspective :wink: This isn’t an American company trying to look Japanese, but a Japanese company itself - say headquartered in Tokyo, with artists on the label who speak & sing/rap in Japanese. Not necessarily English.

Just big fun to work with colors like this and such bubbly imagery. I just hope the word in Japanese on the left actually says “beat”. I spent a few hours matching up characters and using online Hiranga, Katakana, Kanji, Romaji, etc. dictionaries to get the right word, then matched it up with a great Japanese font I have :slight_smile: