Cost of an on-going logo project

Hey guys, another question concerning price. I am currently designing a logo for a company which will eventually use this logo on the Food Network (Cable television). My usual rates for logos are around 50-100, but considering that this will be on TELEVISION, I am thinking I should be compensated even further. What would be a good price considering that it WILL be on tv, and also used on other high-end marketing proceedures? I will also be making logos for them in the future, so I don’t want to stick it to them… Thanks in advance.