Embedding a player in a flash, flex & or air app

Hi,
I have a project where i’m trying to create a flash app what will launch the unity3d player. I’m basically trying achieve a similar effect as a flash video player in a html page.

the html code to embed it into a html page pretty much looks like the following


<object id="UnityObject" classid="clsid:444785F1-DE89-4295-863A-D46C3A781394" width="320" height="240" codebase="http://webplayer.unity3d.com/download_webplayer-2.x/UnityWebPlayer.cab#version=2,0,0,0">
<param name="src" value="TestAppNormal.unity3d" />
<embed id="UnityEmbed" src="TestAppNormal.unity3d" width="320" height="240" type="application/vnd.unity" pluginspage="http://www.unity3d.com/unity-web-player-2.x" />
<noembed>
<div align="center">
This content requires the Unity Web Player<br /><br />
<a href="http://www.unity3d.com/unity-web-player-2.x">Install the Unity Web Player today!</a>
</div>
</noembed>
</object>

is it possible to embed other players into flash?
do you think a self made component would work?
can this be accomplished in flex?

thanks