File keeps looping

I created a document in fireworks and imported it into Flash. I decided to add the timeline effect, transition. The .jpg now loads a section of a time from the top until the whole file is displayed. this I can live with, but the loopin’ of it. I’ve made sure all options pertainin’ to looping are turned off but it still restarts once picture is finally loaded. I’ll appreciate any help to end my frustration.