Flash movie icon

I took a .wma movie file and converted it to a .flv flash movie.

Here is the code for my test. How do I make this come up as a “icon” that can be clicked on to play and opens in a new window? (ex. ieee.tv)

<object classid=“clsid:d27cdb6e-ae6d-11cf-96b8-444553540000” codebase=“http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0” width=“320” height=“270” id=“player” align=“middle”>
<param name=“movie” value=“player.swf?file=TestMovie_NEW.flv&size=false&aplay=false&autorew=false&title=”/>
<param name=“menu” value=“false”/>
<param name=“quality” value=“high”/>
<param name=“bgcolor” value="#FFFFFF"/>
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<embed src=“player.swf?file=TestMovie_NEW.flv&size=false&aplay=false&autorew=false&title=” menu=“false” quality=“high” bgcolor="#FFFFFF" width=“320” height=“270” name=“player” align=“middle” allowScriptAccess=“sameDomain” type=“application/x-shockwave-flash” pluginspage=“http://www.macromedia.com/go/getflashplayer”/>
</object>