Flash opening panel

Hello, check this link http://autoshow.autos.msn.com/autoshow/Detroit2008/photogallerypopup.aspx?cp-documentid=6009726&photo-number=1# check the flash on top, at the end of the animation is a button “expand to interact” when you go over a panel open, how is this posible, please any tutorials or links where I can get some information, thanks.