Flash website and html - for search engines help

I don’t want to drag you into my own private hell here, but I have been trying to find out a lot about this recently. From what I now know.

1.) Search Engines do not like, or even index Flash. Because it is a graphics based program all the keyword goodies that engines love is locked away far out of reach of the spiders.

2.) There was talks between Macromedia & one of the big engines for them to run some special app that Macromedia had come up with to improve Flash detection, but this has now all fallen on it’s t*ts.

3.) Meta tags do not really work any more, most people who work in SOE don’t even use them. Try to put a limited number of keywords in the <title> tag separated by :.

4.) Most of the big SE players use links & search word frequency within a site to assist in ranking. Try to use a “Splash Page” & get linked up with some popular sites. For this to work, I don’t know if they have to have a link to your site on their page, or if just a link to them works.

This whole Search Engine Optimisation is a science within it’s self. If anyone can add to the above or has any further views on it I would be interested to read their views as well.

Ps. There are a few good tutorials on the subject, but it all seems a bit of a muddle to me at the moment.