How is this done?

hi guys & gals,

i noticed on the Jeep.co.uk website, in the used car section they used a flash movie to display the page header, but the text is generated after the flash src.

like this:

title.swf?pagetitle=GENUINE APPROVED USED&pagesub=USED CAR ASSURANCE FROM JEEP

and it results in:

any ideas :q:

t.i.a.

Neil