How to add link tags in the xml file?

I’m not sure if i’m posting in the right forum but here goes.
I have been searching for awhile and can’t seem to find the solution. I have and xml file which is loaded into a scroller. The xml file contains news and ramblings. I want to be able to attach links in it but can’t seem to get it to work eg. href=“”>Link a Google</a>

Thanks in advance