How to get good video quality from quick time movie(.mov)

I want to make flash jukebox where I want to show movie trailer clips on the button click like 1|2|3|4|5 etc in flash mx2004.
when I import quick time movie in flash and save as swf…though file size is drastially reduced…but quality degrades and pixelated. But I want to make video quality good and like to load each quicktime movie clips of each button clip.
Can I call quick time movie(.mov) externally in flash or I need to embed the quick time movie in flash and how can better my video quality.
how can i make flv file and is flv file can shown in online with out any sofware?
Pls advice me.

Video-to-Flash converts any video file to flash without any quality lossless. It has been checked out.