Html-code within xml-file?

Im just wondering if its in any way possible to include html-coded text instead of plain text in an xml-file.

At first glance (and probably last) it doesnt look that way, since the xml-parser uses pretty much the similar brackets as html (especially “<” and “>”).

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
  	<row	col_0="Plain text"/>
  	<row	col_0="<a href="">Html text with link</a>"/>

But perhaps there is a way?