Html tags problem with xml

I am having problems with xml content I am trying to bring into my file. Everything is working good, except, I want to line break some of the content and I can’t seem to make it work. My xml looks like this:

<text>
<![CDATA[You’re not ready to<br>fly the kite yet!]]>
</text>

The text field is html enabled and has the font embedded as far as I can tell. When I export the file, the <br> shows as part of the text. Same if I add other html tags.

The text field is inside an MC. I am adding the text from an array, that holds the whole xml document like this: rug_detail_mc.rug_detail.text = imgTexts[idNum];

What could be wrong here?

Thanks a lot for any help with this.