Loading in menu items and content

Hey
Anyone want to help me out with a problem ive got :wink:
I need/want to create a list of items in a database and display it in the following manner… (i suck at explaning so i drew a picture =))

soo …
any ideas…
Never done any menu thigys like this.
I know how to do the php, load in the data, and the images…
my main problem lies in creating each one of the duplicate mcs with the apporpriate content and linking to the right thing

if someone went and did it all i wouldent cry =P
but hints are good too =P

i should also mention that the php page will display different content each time so everything needs to be dynamic (if i dident make that clear)

//VoS