Specifics:
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CPA
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Wants to focus on himself as the brand, not a company, not even that he’s a CPA.
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Want’s something strong, intriguing, and slightly patriotic (i want to achieve this by design, not color)
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Specifically used the phrase “Rugged Individualism”
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Men as the main audience, potentially sexist (lol)
Explanation
Obviously - I made it his name. And only really his name, no arbitrary marks or similar. The font was good, but I felt it needed more. I started thinking about Rugged Individualism, Patriotism, things that appeal to men - particularly men that could be sexist…and then it hit me.
Military, or more specifically, Air Force.
Not that I think the military is sexist. However, I do know there are men out there, many of them chauvinistic, who love military history and design. Particularly airplanes.
So, I added the “wing flags” on the sides of owen, and a small star in the “O”.
That’s the process thus far. Thoughts?
