Logo question [renamed]

Hai guys, I’m kinda new with flash and was wondering if any of you guys could help me out with the effect seen for example on this page. The logo and the links do blink for a while. I don’t know how this effect is called and would appreciate if one of you can help with a tutorial or point me out where I can find a good tutorial of this effect.

Thank you very much and sorry if this question is stupid or has already been asked.