My first logo

Hey this is a logo i made for a friends company. I don’t quite like it yet, so i would ask you to give me some advices, because i have never done a logo before. The company imports car audio speakers, amplifiers, radios and that kind of stuff.

Here is the logo:

I really don’t have any ideas on this one, because the name of the company is ‘elcoda’ which doesn’t help me much on designing the font and everything else

Thanx in advance