Need a tip -SQL query with googlemaps link

HI

I have an mySQL query to insert a google map link into a database. The problem is that because the URL have one ’ (I don’t know how to say the symbol name in english, sorry) the mySQL in PHPmyAdmin is giving me an error.

I have here a short example of mine sqlquery:

INSERT INTO postos ( id , nome , contactos , morada , codigo , link , localidade , distrito ) VALUES (NULL , 'd/‘alia’, 'd/‘alia’, 'd/‘alia’, 'd/‘alia’, 'd/‘alia’, 'd/‘alia’, 'd/‘alia’)

please pay atention to d/'alia. I’ve tried with d’alia and it give the same error. How can I pass this symbol through?

Thanks ‘’’’’