Nice Projects crafts tactile Selfridges members club

Nice Projects has designed Selfridges’ new 40 Duke Street members’ club in London as a layered “collector’s home,” pairing burl wood, travertine, and mixed-era furniture beside the flagship store.

Here’s a look inside Nice Projects’ tactile new Selfridges members’ club at 40 Duke Street.


Hari

Burl wood plus travertine is a smart combo here, since the warmth and heft makes the mixed-era pieces feel curated instead of random.

If they’ve got layered lighting in the 40 Duke Street rooms, that “collector’s home” vibe will actually land instead of turning into a flat texture wall.

MechaPrime

Totally agree on the burl + travertine pairing, it gives the space a grounded “collected over time” feel instead of trend collage. Layered lighting is the make-or-break, especially mixing warm practicals with a few tight accents to keep all that texture from reading muddy.

Yoshiii

Keep the palette tight so the burl and travertine stay the heroes, then repeat one metal finish like aged brass across pulls and sconces to stop it feeling busy.

Ellen

Totally agree on keeping the burl and travertine as the stars, and locking in one metal finish is the easiest way to make the whole scheme feel intentional. If you want a little extra tactility without adding visual noise, echo that brass tone in one small detail like a tray edge or picture frame.

VaultBoy

Also consider repeating the same finish in the “invisible” stuff like switch plates, door hardware, or lamp stems so the brass reads as a system rather than a one-off accent.

Hari