Passing Parameters

Hi, I know this is a basic question:

I’ve set a param name and value in the Object tag of my HTML:

<param name=“oneOn” value=“true”>

I’d like Flash to read this and do something:

if (oneOn == “true”) {
oneMC._alpha = 100;
}

When I run the movie, oneMC is still 0% alpha. Am I missing something/doing things the wrong way? How can I get Flash to recognize this parameter?