Peeling effect project

I am trying to create a banner similar to the one located at http://www.wallhogs.com/ but I am not exactly sure how I create the complete effect from leaving the image and appearing on the wall. I am somewhat new to using flash.

What I am looking for in this project is a simple banner demonstrating this effect similar to shown in the wallhogs banner followed by instructions on how I can create my own customer banner with this effect. I would like the sample to show the peel effect a few different times using different images.

You do not have to add any type of background design to the banner. I am just looking for a demonstration of the effect followed by instructions on how I can duplicate this.

I would like the sample flash file for reference.

Please let me know if you have any questions.