[rant] search engine searching search engines!

[rant]
Has anyone else noticed how anoying it is whe you search on google and you get a link that at first glance apears to be exactly what you searched for, but when you click it you end up on another awfull search page with random results hardly related but with the text you searched for ... that google picked up on !???! why do companies do it? it seems to be specifcly targeted to this effect. And sponsored links toos a search for swift 3d on google.co.uk brings up a sponsored link for

“Swift 3d, Find the Cheapest Prices on Kelkoo.
Compare Software here! www.kelkoo.co.uk

Bu there is nothing in the results on that page about swift at all…
[/rant]