Seach engine optimization

Ok, here is a client’s webpage:

http://vinermagic.com

The client wants each page (section) to have its own name in the url field. By that I mean for example : http://vinermagic.com/home.

The problem is that when a link is clicked and the content changes, the url does NOT change. The reason is obvious: I used an i-frame. The reason for using the iframe is that the client didn’t want the animation to replay in each page (such would be the case if the entire page reloaded, and thus reloading the flash also…) but keep the flash animations smooth for each section.

So how can I do this? I want the url to change but keep the iframes or somehow load in the content (text area) some other way. Is this possible?