Swf link from text or xml

For a portfolio site, I have descriptive blurbs dynamically loaded from an external text file. In those blurbs is an option to “launch the site”, which works great. Flash looks at:

<a href=“http://www.mySite.com/” target="_blank"><u>Launch Site</u></a>

and understands the html.

However, in another section I’m trying to “launch” a swf into a regular old Flash level or MC (not an html window).

How would I write that kind of link into the blurb?

I found some inklings at this Kirupa thread, but still don’t know…