Lovely layout and interface. Nice visual pixel animation as well as presenting book info and a sydney combo 
One thing though, Im not sure if flash should have been the platform for a bookstore online site. Its certainly of course that the guys from Ariel asked for flash but maybe keeping it html would be more economical? Overall, another nice job from Umeric.
Those colors are great :thumb:.
They always seem to make a great site with 2 colors and sharp rectangles :P.
pretty snazzy for a book retailer…I like it.