Video on site - how would i build this?

We are looking to build something like this:

http://www3.jcpenney.com/jcp/videomerchandising.aspx?deptid=50434&catid=50434&appname=denimfit_womens&version=20091014&refpagename=X3%2Easpx&refdeptid=50434&refcatid=50439&cmAMS_T=X3&cmAMS_C=C3&CmCatId=50434|50439

Actually - almost exactly like that.

It looks like there are two things happening. One - the videos load and the model just hangs out. You click ‘turn’ and the video jumps to another part and turns the model 360.

How would I set somethign like this up? embed the videos into a flash piece and simply use buttons to make the model turn?

how would i load these - stream or embed?

thanks!