Volvo s40. How they do that?

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I need some help here…if you use the link below and take a look at the Inside Story of the Volvo s40, you will notice the navigation is set in a room…however, i can’t tell if the room is a real photo or a drawing or a photo that has been touched with photoshop…if it was touched up, how was it done…my main question is how did they get that look from the photo…

http://demo.fb.se/eng/volvo/s40/default.htm