What would be the best way? [PHP Echo Table]

So, I’m trying to echo a table with php that will output mysql data. The problem is that I have variables within the table that arent getting shown because of “” and ‘’. What would be a better way to do this?

#This script is to view scholarships as an admin.  You can edit the entries or delete them.

#Address error handling.  Tell us if there is an error.
ini_set ('display_errors', 1);
error_reporting (E_ALL & ~E_NOTICE);

#Connect and select the scholarship database.
if ($dbc = @mysql_connect ('localhost', 'root', 'sqldb')) {
	if (!@mysql_select_db ('scholarships')) {
		die ('<p>Could not select the database because: <b>' . mysql_error() . '</b></p>');
} else {
	die ('<p>Could not connect to MySQL because: <b>' . mysql_error() . '</b></p>');

#Define the query
$query = 'SELECT * FROM scholarships ORDER BY org DESC';

#Run the query we defined
if ($r = mysql_query ($query)) {
	#Retreive all records and print the records
	while ($row = mysql_fetch_array ($r)) {
		$title = $row['title'];
		$org = $row['org'];
		$description = $row['description'];
		$eligibility = $row['eligibility'];
		$decision = $row['decision'];
		$minimum = $row['minimum'];
		$maximum = $row['maximum'];
		$deadline = $row['deadline'];
		$contact = $row['contact'];
		$address = $row['address'];
		$phone = $row['phone'];
		$email = $row['email'];
		$site = $row['site']; 
		echo '<table width="600" border="0">
    <td colspan="3" bgcolor="#CC0000">$title</td>
    <td bgcolor="#CC0000">$org</td>
    <td colspan="2">Description</td>
    <td width="189">Eiligibility:</td>
    <td width="190">Desicion</td>
    <td height="65" colspan="2">$description</td>
    <td width="81">Minimum</td>
    <td width="122">$minimum</td>
    <td><div align="center">Deadline:</div></td>
    <td><div align="center">Contact:</div></td>
    <td colspan="2"><div align="center">Address:</div></td>
    <td><div align="center">Phone Number:</div></td>
    <td><div align="center">Email</div></td>
    <td colspan="2">$address</td>
    <td colspan="4">$site</td>

} else { #Query didn't run.
	die ('<p>Could not retrieve data because: <b>' . mysql_error() . '</b></p>');
} #End of query IF.

mysql_close(); #Close the connection to MySQL