Why Gen Alpha is buying vinyl over streaming?

Gen Alpha is buying $30+ vinyl even though they could stream the same music for free, and the piece digs into how the physical format is becoming more about identity, collecting, and creativity than just listening.

here’s the image from the piece — wild that records are becoming a flex again.


WaffleFries

“records becoming a flex” feels dead-on — it’s merch you can actually live with, not just a subscription you forget you’re paying for.

I’ve got a few records mostly for the cover art and the little ritual of putting something on, even when I stream the same album the next day.