Why is this not working?

Hi, i am trying to send a variable from my swf to a PHP and echo it.


var my_send:LoadVars = new LoadVars();
my_send.content = "Hello world!!!";
my_send.sendAndLoad("http://localhost/rec_var_from_as.php", my_send, "POST");
stop();

here is the code in my PHP


<?php
$value = $_POST['content'];
print $value;
echo $value;
?>

i am just trying to send a value to my php and echo it…
cant make it work!!!
Anyone, pls?
Thanks.
Cheers!