Wrong Output! Why? [php and flash]

I have this PHP file called “activities.php”

<?php
mysql_pconnect (“localhost”, “root”, “”);
mysql_select_db (“myDB”);

$qResult = mysql_query (“SELECT title FROM activities”);
$row = mysql_fetch_array($qResult);
print “&title=”.$row[‘title’]."&";
?>

The output of this code is:
&title=This is the title of the first row&

In Flash MX I have the script:
var loadedVarsFromPHP = new LoadVars ();
loadedVarsFromPHP.load (“activities.php”);
loadedVarsFromPHP.onLoad = function(){
trace (loadedVarsFromPHP.title);
}

The output of the file is this:
“.$row[‘title’].”

instead of: This is the title of the first row.

Why is that? What is wrong here?