SIGGRAPH 2004, Los Angeles (Booth #1547) – August 9, 2004 – Avid Technology, Inc. (NASDAQ: AVID) today announced revolutionary new pricing for its SOFTIMAGE®|XSI® product line – ushering in 3-Democracy, the company’s vision for making the most advanced 3D content creation software accessible to all levels of CG professionals. Now anyone can purchase the award-winning 3D software in three new affordable configurations, starting with the unprecedented price of $495 USMSRP for SOFTIMAGE|XSI v.4.0 Foundation. The new pricing structure is designed to shatter the barrier for entry into the Avid® Computer Graphics production pipeline – also announced today – which ties together the industry’s most comprehensive 3D animation, digital asset management, and nonlinear editing tools in an integrated CG production environment.
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