Advertising/drumming up business

I quit my job 2 years ago and freelance in flash/web development, print design/advertising. I have one semi-large advertising client with a reliable source of income every month. I seem to get smaller jobs by purely dumb luck every now and then.

I was wondering if anybody had any good methods for drumming up new business. I was thinking about taking out some ads in some local business journals but that can involve some serious cash!

I’d like to do more flash development but the print stuff is relatively easy money.

Anybody have any good methods they use or cool ideas?

also do others who do what i do use their name and work as an individual or operate with a company name?